Heineken Experience Amsterdam tickets from EUR 25, including 1 beer. Explore 150 years of brewing history with an optional rooftop bar upgrade.
The Heineken Experience ticket gets you into the original historic Heineken brewery in central Amsterdam, from EUR 25 per person, including one beer. Over 150 years of brewing heritage come to life through interactive exhibits, the Brew U ride, and a chance to learn how to pour the perfect draft, with an optional rooftop bar upgrade for panoramic canal and skyline views.
What can you actually do inside the Heineken Experience?
The self-guided visit moves through the brand's history, from the brewery's original brewing hall to interactive multimedia displays covering Heineken's global growth. The Brew U ride simulates what it's like to be brewed and bottled, a playful centerpiece that's more theme-park ride than museum exhibit, and staff demonstrate how to pour a proper draft beer before you get to try one yourself.
Is the rooftop upgrade worth adding?
If a panoramic view over Amsterdam's canals and skyline appeals to you, yes. The rooftop bar is only accessible with the upgrade, and it's a genuinely different payoff from the ground-floor exhibits, a relaxed place to finish the visit with your included beer rather than just walking out the front door. Skip it if you're tight on time or the view isn't a priority, since the base ticket already covers the full brewery experience.
Who should visit the Heineken Experience?
Beer enthusiasts and anyone curious about Dutch brewing history are the obvious fit, but the interactive format also works well for families with older kids and groups looking for an indoor activity on a rainy Amsterdam afternoon. It leans slightly adult given the beer tastings, though non-drinkers can still enjoy the exhibits and history.
What's included with the ticket?
Your ticket covers entrance, live presentations in English, an audio guide in seven languages including Dutch, English, German, French, Spanish, Italian and Portuguese, and one beer. Choosing the rooftop option adds access to the rooftop bar plus a second beer. Food and any additional drinks beyond what's included are extra.
Heineken Experience price and how to book
Tickets start at EUR 25 per person for the standard experience, with the rooftop upgrade priced as an add-on at booking. Reserve online in advance through the official GetYourGuide listing, since the attraction uses timed entry slots that fill up during peak summer weekends.
Getting to the Heineken Experience
The brewery sits in central Amsterdam, an easy tram ride or roughly 20-minute walk from Central Station, and close to the Museum Quarter if you're combining it with a Rijksmuseum or Van Gogh Museum visit the same day. Your booking confirmation lists the exact entrance and your timed slot.
Insider tips for visiting the Heineken Experience
Book an early afternoon slot if you want the rooftop bar less crowded, since it fills up quickly with visitors finishing their tour around the same time. Pace yourself through the exhibits before the pour demonstration, since rushing the earlier rooms means less time to actually enjoy the tasting at the end.
What else is worth combining with a Heineken Experience visit?
Pair your visit with the hop-on hop-off bus and boat to reach the brewery without navigating public transport yourself, or follow it with the Amsterdam walking tour if you want more of the city's history on the same day. For general trip planning, check the Amsterdam hop-on hop-off homepage guide, or see the Netherlands' official tourism site, iamsterdam.com.
Prices from 25 EUR as of 2026-08-10. Prices may vary; confirmed live at checkout.
(≈ $29 / £21, ECB 2026-08-07)
